There’s the king of social media, Facebook, the king of videos, YouTube, then many others. But, how does one know which one is that the best for your business
What’s your goal
Are you getting to expand your audience
Are you trying to drive more traffic to your website
Are you trying to get more sign-ups to your list
Are you getting to use it as a channel for your customers
Once you’ve identified your primary goal, you’ll then narrow down the simplest platforms to market your brand in. If you would like to expand your reach, you’ll establish a profile on Facebook, Twitter, or Instagram.
If you’re looking to use a platform as a way to supply customer support, then Twitter or Facebook could also be the proper platform for you.
If you would like to drive traffic to your website, any social media platform will do as long as you create your offer attractive enough for your audience .
Who’s your target audience
Different social media sites cater to different audiences. as an example , Facebook may be a hodgepodge of individuals from everywhere the planet , but the platform itself allows you to micro-target different demographics do you have to prefer to use Facebook Ads.
Instagram and Snapchat are where most millennials hang around . Reddit, on the opposite hand, features a mostly male user base while the other is true for Pinterest. If you would like to focus on knowledgeable audience, LinkedIn is that the platform for you.
How much time does one have
You can’t grow from zero to thousands of followers in 24 hours, not organically a minimum of .
For your profile or page to grow, you’d got to put the time in to truly growing it. this suggests updating it with content frequently, engaging together with your followers, then far more .
If you’ve only got a couple of hours to spare hebdomadally , then consider sticking to 2 or three platforms maximum.
After all, you don’t want to spread yourself too thinly, or you’ll find yourself ignoring all of your social profiles which aren’t really getting to assist you grow your business.